Join us for the first ever Influencer Marketing Meetup, geared towards professionals and agencies in NYC looking to share knowledge and best practices for the burgeoning field of Influencer Marketing. We ask attendees to come prepared with some topics and challenges we can discuss at this meeting, as well as suggested topics for future events we are planning for this Meetup group. One topic we’d like to cover is goal defining in influencer marketing and building out strategies that align with those goals, and then tracking measurement for success.
Date & Time: April 12, 2017, 8:30am to 10:15am
Location: Tidal Labs, 584 Broadway, Ste 502, NY, NY 10012
• 8:30-9:00 Networking & Coffee/Pastries
• 9:00-9:45 - Speakers and Q&A
• 9:45-10:15 - More networking and wrap-up
Matthew Myers has a degree in marketing from the Wharton School and has worked in technology for more than 12 years. Most recently he served as the founder & CTO for 30elm, a startup helping to bring homeowners together with architects and interior designers. While there, he was responsible for the planning and creation of a detailed content and lead management system. Prior to 30elm, Matt worked with a boutique consulting firm to provide CTO-level strategic technology planning, serving companies like Morgan Stanley. During his time at Penn Matt renovated a 1903 8-bedroom brownstone, and managed IT operations for the University of Pennsylvania Department of Medicine.
Joseph McElroy is a technology, inbound marketing, and search engine optimization expert who understands it takes much more than “words” to enhance a brand. It takes wise words, wise content. Joseph possesses the depth that allows him to live and breathe a brand, and realizes the emotional and psychological elements of marketing. Joseph’s experience with big-data tools, seo strategy and implementation, and all the ins and outs of wise content development have brought him in contact with some of the top brands in the world. His firm Galileo Tech Media is one of the leading Travel SEO companies, with clients like Marriott and Starwoods.
Tidal Labs offers a unique CaaS (Content-as-a-Service) platform that utilizes machine learning technology to match brands with relevant influencers and facilitate collaboration between them. Its product suite includes: the ContentMetric® Influencer CMS platform, the CreatorExchange CRM and a white-label Influencer Hub -- all helping to bring enterprise-grade technology to influencer marketing efforts.