TODAY Show Communities

TODAY Communities

A baby boom among young TODAY Show anchors including Carson Daly and Jenna Bush Hager sparked the need for a new take on parenting, fit for millennials. So together with the TODAY Show, we asked: how...

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Clarins

Clarins

Owned channels are made more engaging through photos, videos & posts made by Clarins’ private influencer network. Finalist for Digiday best content marketing platform.

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Kohler's Ideas & Inspiration Hub

Kohler

Home Ideas is Kohler’s visually-rich way of increasing purchase intent by aligning content to their market-leading products. Winner of OMMA best integrated content campaign & Digiday best digital...

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Old Spice

Smell it forward campaign series

Old Spice needed a tech approach to influencer activations for new product launches. Tidal created a private network of grooming influencers utilized across a series of Old Spice product launches.

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Banana Republic

Banana Republic

Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social...

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Norwegian Cruise Line

Norwegian Cruise Line

Norwegian Cruises takes a "freestyle" approach to a variety of ongoing & campaign-based influencer programs– all centralized and automated through Tidal's influencer relationship management software.

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Creator Era Whitepaper

The Rise of the "Creator Era"


Our white paper introduction to what has become a tectonic shift in the relationship between companies and individuals. 

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Creative Brief for Influencer Marketing

How To Activate Social Media Influencers for Marketing"


The creative brief is a misunderstood beast. Yet it's crucial for an organized and successful influencer marketing campaign.

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Glossier's Customer Advocate Program

Glossier’s approach to marketing has centered on working with everyday fans of the brand who they can work with over time as brand advocates.
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