Whether you are already using Snapchat for your brand or are looking to get started, examining some recent Snapchat campaigns can help you up your social media marketing game.
Here's a look at how brands are using Snapchat to engage fans:
Dr. Pepper recently launched their own Snapchat account targeting millennials. They’ve brought back their popular character Larry Culpepper for another round of marketing. Larry is sending out snaps engaging college football fans. He’s taken over total control of the account by posting goofy selfies and videos that follow his moves from stadium to stadium. The campaign is focused on getting fans to rally and for Larry to present the college playoff trophy this year. Dr. Pepper took the fun even further and created him his own website to direct traffic and fans.
Makeup brand Covergirl used Snapchat to get attention this new year. They launched a series of snaps surrounding some of their stand out products. They sent out a fun round of snaps playing off popular new year's resolutions and what their products can do to help. The snaps were true to Snapchat’s look in that they were simple, easy, and authentic. They’ve also run some campaigns around New York Fashion Week. Their story gave an inside look at runway shows and the set backstage. It’s a great way to feature their products and tag on current popular events.
Taco Bell is surely #winning with their Snapchat game. Millennials love this brand and it shows by the number of fans and engagement they have on other social media platforms. They’ve been able to guide their fans to Snapchat to interact there. They recently sent out a fun round of snaps asking users to take a quiz to find out which Crunchwrap they are.
They’ve also asked their fans to screenshot and color in their doodles. Other fun campaigns they launched involved fun games like photo hunts. All of their campaigns are fun, light-hearted, and feel authentic to the platform.
Dunkin Donuts is another brand that’s been using Snapchat. This year they made sure they were part of Fashion Week. They set up a special station to keep fashion’s most stylish caffeinated. They showcased their different beverage types and even shared celebrity photos from the event.
Another brand millennials love has also been cashing in on the Snapchat platform. Cinnabon has taken their marketing efforts to the app as well. They've started giving fans a look into work days and photo shoots. They're also showcasing store locations, events, and fans. Too bad they can't share the Cinnabon smell with their fans!
Of course fast food giant McDonald's is not missing out on the Snapchat action. Most recently the restaurant has been giving sneak peaks to what they're working on. They just released a teaser story about their involvement with this years Daytona 500 race. Surely fans are excited!
Not all brands using snapchat are young and trendy. General Electric does a great job of engaging with their community. They use their snapchat platform to give fans an inside view of daily life at GE. They’ve given tours of their facilities and sneak peaks into projects.
We hope these brands have given you some great ideas on how to engage with your community on Snapchat. These brands have demonstrated how to interact on the platform. You can take an event and give an inside look, play fun games, talk about future product releases, and tag onto popular events going on. Take these examples and combine them with suggestions from our previous post on How to Activate on Snapchat and get started today. Remember to be authentic and have fun with the story you want to tell.