Jen Benson

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Matt Myers: Inauthenticity Has Given Influencer Marketing a Bad Name

Posted by Jen Benson on Sep 12, 2017 3:47:08 PM

This article originally appeared on Influencer Marketing Days on September 7th, 2017.

Topics: Content Marketing Insights

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Interview with Matthew Myers, Founder and CEO at Tidal Labs

Posted by Jen Benson on Jul 17, 2017 10:45:30 AM

On Marketing Technology

This article originally appeared on Martech Series on July 14th, 2017.

MTS: Tell us a little bit about your role at Tidal and how you got here. (What inspired you to start an influencer marketing company)

We look like an influencer marketing company, but in reality we see ourselves as a platform to help individuals get more opportunities and share their voices more widely. This may manifest as a way for brands to compensate influencers in exchange for posting. It could also take many other forms: an “un-agency” of trendspotting creatives, a collaborative community of parents, or a place where brands can identify and build relationships with their biggest fans.

This comes from our background, when we first started seven years ago, we were a creation platform helping media companies to bring in outside contributors. This was a world before Instagram with pent-up creativity from thousands of people just waiting to be unleashed. We worked with magazine titles, like Lucky Magazine, and book publishers, like Random House.

Topics: Content Marketing Insights

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Tidal Labs Scales Influencer Marketing CaaS Platform Achieves Significant Company Growth During 2016

Posted by Jen Benson on Mar 29, 2017 11:02:40 AM

Year-Over-Year Growth Driven by Brand Client Wins, New CaaS Platform Developments and the Growth of its Influencer and Micro-Influencer Community

Topics: Uncategorized

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One on One: Matthew Myers on Scaling Influence

Posted by Jen Benson on Mar 29, 2017 11:00:00 AM

Influencers are everywhere, especially the high-wattage stars of YouTube and Snapchat. Matthew Myers, co-founder and CEO of Tidal Labs, the influencer marketing platform, explains that "super celebs" don't necessarily fit the requirements of every brand. With a database of more than half a million influencers, Tidal Labs uses algorithms to match them automatically with brands (as many as five thousand for some brands). Another challenge is developing standards for tagging and describing influencers, and rewarding them.

Topics: Content Marketing Insights

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Blogger Interview

Posted by Jen Benson on Jun 8, 2016 5:43:54 PM

Influencer marketing is no longer an up-and-coming type of marketing. Bloggers are now part of the mix.

 

Topics: Content Marketing Insights, Create: Authentic Content

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Adexchanger: Kohler Sources Content From Influencers For Its Brand-As-Publisher Strategy

Posted by Jen Benson on Jun 8, 2016 2:20:12 PM

this article originally appeared in Ad Exchanger in June 2016
Kohler is looking to do more than just sell plumbing supplies and it’s using content to get there.
The goal is to help prospective customers, anyone from an individual homeowner to an interior designer, envision how a new piece of hardware will fit into the home of their dreams.

Topics: Press

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Introduction to Vine

Posted by Jen Benson on Apr 14, 2016 4:09:33 PM

In the age of fast and current content, video is king.

Twitter saw the power in video and launched Vine three years ago. Vine immediately gained popularity with its short video clips available on the social media platform which makes sharing and discoverability easy and enjoyable.

Topics: Uncategorized

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Tidal Marketplace Puts Creative Control in the Hands of Influencers

Posted by Jen Benson on Mar 8, 2016 1:32:05 PM

This article originally appeared in ADWEEK in March 2016

Rather than working from briefs created by brands and marketing agencies, Tidal lets creative influencers pitch their own projects and maintain creative control.

Topics: Press

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STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent

Posted by Jen Benson on Mar 8, 2016 1:22:50 PM

this article originally appeared in ADWEEK in March 2016

Topics: Press

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Brand Marketing on Snapchat

Posted by Jen Benson on Mar 2, 2016 3:00:21 AM

Whether you are already using Snapchat for your brand or are looking to get started, examining some recent Snapchat campaigns can help you up your social media marketing game.

 

Topics: Content Marketing Insights, Create: Authentic Content

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Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

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