How Clarins Beat the Giants with an Army of Micro-Influencers
With their intense focus on product development Clarins USA realized that they were quickly falling behind the digital marketing game. They needed a unique way to reach their would-be buyers was through authentic and engaging voices who would resonate with their Millennial audience.
The problem: Even though their initial small test campaign netted positive results, they spent hours emailing creators, managing product fulfillment, and dissecting results. These manual efforts simply weren’t scalable.
The solution: To scale their impact, Clarins partnered with Tidal Labs to build and activate their owned networks of influencers on a single platform, and help their team get refocused on strategy and creator relationships, rather than manual labor.
The result: Over 2 years and more than 17 campaigns late, Clarins has built a network with over 200 influencers, repeatedly, producing over 5,000 authentic images, blog posts, Instagram stories, videos and more – which has resulted in 9x higher engagement than content on Clarins’ owned Instagram channel.