What We Read This Week (6/28)

Posted by Tidal API on Jun 27, 2013 8:49:18 AM

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A panel of PR experts meeting at the Gideon Fitzgerald in NY to discuss market strategies. Photo courtesy of PR Week.

A content creation roundtable. At the Gideon Fitzgerald in New York, a panel of content creation experts were presented with questions on how to boost a brand’s marketing strategy. They touch upon topics like how to stay above the curve and how sharing content can help or hurt a brand. Take a look at their insider insights.

Fancy launches an affiliate program with Tumblr that allows Tumblr users to insert Fancy products among the posts. This new partnership in native advertising could mean potential revenue for bloggers and new exposure for Fancy. Both parties can definitely benefit a lot from working together.

A marketer’s goldmine: new #Facebook features. Marketers have long understood the power of #hashtags in social media, so the new hashtag feature on Facebook will give them another resource. With cute tags like #catlovers (courtesy of Purina), brands can amplify themselves across social platforms. Conversations can be collected and discussions can be spurred.

42 percent of millennial moms feel like marketers are overlooking them as a huge demographic. They are drastically different from the generation before them in more than just social media activity. Given the rise of number and influence of millennial mothers, advertisers need to accommodate their marketing strategies to better include these young women.

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