What We Read This Week (6/21)

Posted by Tidal API on Jun 24, 2013 7:42:01 AM

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Photo courtesy of the New York Times

BuzzFeed slapped with $3.6 mil lawsuit by a disgruntled photographer. According to the Idaho photographer, Kai Eiselein, BuzzFeed should pay copyright damages for illegally posting his soccer mishap photo and that it is also liable for “contributory infringement.” If Eiselein can make a case, BuzzFeed’s online sharing model may hit a major roadblock.

Intel/Toshiba and Oreo are awarded Cyber Grands Prix for their social and visual campaigns. Intel/Toshiba struck a chord with their compelling videos that resonated the message of “Beauty Inside.” Oreo used the base idea of a different cookie every day for 100 days to touch upon social agendas like Gay Pride Week and the Mars Rover landing. Read more:

http://adage.com/article/special-report-cannes-2013/intel-toshiba-oreo-win-cyber-grands-prix/242712/?utm_source=feedly

The NY Times expands mobile platform. In yet another sign that mobile has become the focus for publishers, the New York Times has opened up their paywall (some) to allow access to non-subscribers for more mobile articles. Read more:

http://paidcontent.org/2013/06/20/new-york-times-expands-access-to-mobile-content/

Native Ads are becoming the norm--and the word is spreading. Native ad strategies are being picked up by big players like the Wall Street Journal, but as it becomes the norm, quality takes priority over quantity for consumers.

http://www.mediapost.com/publications/article/202432/the-standardization-of-native-advertising.html#axzz2WlROEfWO

http://www.adweek.com/news/technology/pretty-much-everyone-doing-native-ads-now-150290

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