Why Content Marketing? [Infographic]

Posted by Tidal Labs on Mar 9, 2016 3:00:22 AM

The word on everyone’s lips: content.

Over 85 percent of brands are using it, but why? Because, quite plainly, it attracts. And more than that, it gives companies an opportunity to interact with their consumers. Content marketing can come in many forms -- blogs, white papers, webinars, videos, social posts, and more. The cool thing is though, it can also come from a company’s most enthusiastic fans!

Topics: Authentic Content, Content Marketing, Content Marketing Insights, User Generated Content

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5 Real Tips For Running Influencer Marketing Campaigns in 2016

Posted by Tidal Labs on Jan 15, 2016 3:49:13 AM

There are loads of tips and guides these days espousing how to run effective influencer marketing campaigns and get the best bang for your buck.


Topics: Content Tips and Tricks, Influencer Campaign, influencer marketing strategy, Social Media Campaign, User Generated Content

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TODAY Show Launches Food Club with Tidal Labs

Posted by Tidal Labs on Nov 9, 2015 11:03:29 AM

TODAY Cooking Community Launches on Tidal Platform

We’ve got big news to share. The TODAY Show Food Club launches today with a week of cooking segments during TODAY, plus promotion on billboards in Times Square and in full-page ads in magazines like Bon Appetit and Real Simple.

Topics: Content Marketing, Success and Case Studies, Tidal, User Generated Content

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Why People Trust User-Generated Content Over Traditional Media

Posted by Jen Benson on Nov 6, 2015 2:57:06 PM

Why Does User-Generated Content Work?

In the past, consumer attention was easier to capture as people sat around a television or radio in awe and paid full attention to the programing. Advertisers pushed their ads in front of the consumer who happily engaged with their message: this is no longer the case. Things have gotten far more complicated. Consumers now have access to multiple information and entertainment channels as well as many social media outlets that they access from multiple devices.  

Topics: Content Marketing, Content Marketing Insights, Content Strategy, User Generated Content

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