Finding micro-influencers that are right just for you - using AI for influencer discovery

Posted by Jake Tempchin on Sep 26, 2018 4:01:14 PM

From its start in 2009 Tidal Labs has been dedicated to helping brands build and manage networks of authentic creators. The right micro-influencers can consistently communicate authentic messages that resonate with consumers. To help our partners find the right creators to share their message, we created TalentSpider, a machine-learning tool that unearths micro-influencers who match that brand’s specific demographic, psychographic, and performance needs.

person holding Android smartphonePhoto by Erik Lucatero on Unsplash

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New York Fall Fashion Week '18 Happy Hour

Posted by Jake Tempchin on Sep 10, 2018 3:54:29 PM

We start every Autumn by throwing a fashion week happy hour in our Soho office. We do it to bring our community of influencers and brand marketers into our workspace so we can all share ideas and best practices. It's also a great excuse to dress up a little fancy and enjoy some wine and cheese with interesting people.

This year we had an especially good turnout, which was super convenient because we had way too much wine and cheese to take care of on our own. Check out the evidence of our revelry below, and make sure to come out to our Spring Happy Hour if you're in town.

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Tidal Labs Scales Influencer Marketing CaaS Platform Achieves Significant Company Growth During 2016

Posted by Jen Benson on Mar 29, 2017 11:02:40 AM

Year-Over-Year Growth Driven by Brand Client Wins, New CaaS Platform Developments and the Growth of its Influencer and Micro-Influencer Community

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The Best Brands Using Vine for Content Marketing

Posted by Tidal Labs on May 11, 2016 4:54:09 PM

Our last post gave an introduction to Vine and talked about how brands could use Vine for their content marketing efforts.

Six seconds is not a lot of time to catch a user’s attention, in this era of saturated content sometimes six seconds is all you have. But if done well six seconds is all you need. Here are some of the best brands that succeed in making those seconds count:

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Introduction to Vine

Posted by Jen Benson on Apr 14, 2016 4:09:33 PM

In the age of fast and current content, video is king.

Twitter saw the power in video and launched Vine three years ago. Vine immediately gained popularity with its short video clips available on the social media platform which makes sharing and discoverability easy and enjoyable.

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Biodiversity Breeds Brand Loyalty

Posted by Tidal Labs on Feb 10, 2016 5:01:45 PM

It was pretty exciting to see Mattel announce that they are finally, finally doing something about updating Barbie's annoyingly dated and cliched image of the "ideal" female as manifested in their dolls.

 

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The Best Foodie and Blogger Super Bowl Recipes

Posted by Jen Benson on Feb 3, 2016 2:29:16 PM

If you're hosting a Super Bowl party this year you don't want to miss these delicious and easy recipes from our network of over 50,000 bloggers. Make sure you add our all-star recipes to your team this year.

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How to Market Your Brand on Social Media

Posted by Jen Benson on Jan 8, 2016 5:00:52 AM

Thinking about marketing your brand on social media?

 

Topics: brand marketing, Content Marketing, Content Tips and Tricks, social media marketing, Uncategorized, Create: Authentic Content

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Holiday Baking Roundup - Draft

Posted by Jen Benson on Dec 11, 2015 4:40:58 PM

Tis the season for celebrating the holidays with family and friends. One way to get in the holiday spirit is to bake up some tasty treats to share with loved ones. We scoured our network of 60,000 bloggers in search of some recipes. We weren’t disappointed in the great photos, content, or recipes we found! Whether you’re looking for some social media likes or just a new recipe to try out, take a hint from our foodie bloggers and try something new!

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Pumpkin Spice: Not Just for Lattes Anymore

Posted by Tidal Labs on Oct 20, 2014 2:22:01 PM

Fall is here in full force and the Tidal team is

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