Free Branded Merchandise via Social Media

Posted by Tidal Labs on Mar 23, 2016 4:00:07 AM

Everyone loves free things. By now brands know that giving out free merchandise is a good way to garner attention. But how can brand further capitalize on the consumer thirst for free swag?


Topics: Content Marketing Events, Success and Case Studies

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TODAY Show Launches Food Club with Tidal Labs

Posted by Tidal Labs on Nov 9, 2015 11:03:29 AM

TODAY Cooking Community Launches on Tidal Platform

We’ve got big news to share. The TODAY Show Food Club launches today with a week of cooking segments during TODAY, plus promotion on billboards in Times Square and in full-page ads in magazines like Bon Appetit and Real Simple.

Topics: Content Marketing, Success and Case Studies, Tidal, User Generated Content

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Tidal and Kohler Named OMMA Awards Finalist

Posted by Tidal Labs on Sep 28, 2015 12:00:03 PM

Tidal & Kohler Team-Up for 'Web Site Excellence'

It’s less than 8 hours away from the OMMA Awards reception in New York City, and we’re thoroughly pleased to be a finalist in the Web Excellence: Home category. Tidal’s work with the renowned home brand Kohler truly exemplifies our extraordinary platform that connects creators and brands in a unique way.

Topics: Branded Content, Content Marketing, Content Strategy, Success and Case Studies

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TODAY Show Parenting Blogger Makes TV Appearance

Posted by Tidal Labs on Apr 21, 2015 10:54:54 AM

The Tidal-powered TODAY Parenting Team was featured on-air once again last week, this time with community blogger Amanda Mushro joining several other NBC personalities and contributors. Mushro, a mommy blogger of two, showcased her expertise in dealing with sick children in a conversation with host Carson Daly.

Topics: Success and Case Studies

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Tidal Influencer Community Reaches 50,000 Users

Posted by Tidal Labs on Mar 27, 2015 12:02:21 PM

This week, we reached a milestone that we're pretty proud of—50,000 users are now part of the Tidal community. And more are joining everyday. Though the math isn't out on the influence of those 50k, let's just assume their total combined social followings equal—I don't know—11 trillion people.

But all conservative estimates aside, our community features an array of pretty amazing creators, from up-and-coming fashionistas, to dedicated parents, to skilled journalists and videographers. The amount of talent contained within this digital community astounds us on a daily basis, so we'd like to give a major thank you to all the creative people who made this achievement possible.

Topics: Success and Case Studies

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Heineken's Winning Content Strategy? Scale.

Posted by Tidal Labs on Feb 26, 2015 10:55:46 AM

There are many reasons why Heineken's net profits rose 11% this past year. So-called industry experts point to the World Cup and key investments in developing markets. It's fair to assume that the World Cup was a tide that lifted all of the proverbial boats in the beer biz.

But I have a different opinion concerning Heineken's recent surge in profit.

Topics: Success and Case Studies

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Tidal Powers Live Event for GQ & Simon Malls!

Posted by Tidal Labs on Sep 9, 2014 5:34:47 PM

You already know Tidal Labs uses its platform and community to power the networks of some amazing brands.  Now we use that same awesome network at live events to provide some great experiential marketing solutions!

Topics: Bloggers, Content Marketing Events, Event, Experiential, Fashion, GQ, Malls, Simon, Style, Success and Case Studies, Tidal

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Are You On Vanity Fair's Best Dressed List?

Posted by Tidal Labs on Jun 30, 2014 3:29:45 PM

Fantastic submissions keep coming in for the Vanity Fair International Best Dressed List Competition. Last week, Vanity Fair's guest editor, Tory Burch, made her picks for the most stylish fashionistas, including these two looks.

Topics: Success and Case Studies

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Teen Vogue Supports Aspiring Fashionistas with FashionClick Community

Posted by Tidal API on May 22, 2014 4:24:49 AM

Teen Vogue is upping their game when it comes to cultivating fashion talent. The powerhouse publisher, Teen Vogue, is harnessing a following of over 7,000 aspiring fashion bloggers by launching contests and awarding success via the Tidal network.

Blogging is a start-up, a creative model that has flourished in recent years. Numerous top-end fashion bloggers have broken onto the fashion scene, creating influential posts that reach thousands, if not millions of followers, like Bryanboy, Leandra Medine and Elizabeth Minett. But what about all the others who are just beginning their fashion blog careers? Teen Vogue’s community page, Fashion Click, hopes to engage that blossoming community of creators. Starting this week, all 7,000+ Fashion Click registrants—plus anyone who wishes to join—can participate in contests and challenges for the chance to be published and awarded prestigious badges like “Editor’s Favorite”, “Jeans Queen” or “Star Student” that set them apart from the crowd. Any contributor published to or will receive the “Blogger to Watch” badge, putting them on the road to becoming a full time Fashion Click Blogger.

Topics: Content Marketing Insights, Success and Case Studies

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Vanity Fair's Perspective on The International Best-Dressed List Challenge

Posted by Tidal Labs on Apr 4, 2014 5:53:11 AM

Topics: Success and Case Studies, Create: Authentic Content

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