Super Bowl: The Biggest Social Event of the Year

Posted by Toni-Ann Douglas on Jan 31, 2020 3:07:37 PM

With the annual Super Bowl being one of America’s biggest holidays (the third largest after Halloween and Christmas), there’s no wonder it creates so much buzz. It’s one of the biggest sporting events of the year, reaching millions of viewers and fans. Fans range from people invested in the game, the food, the parties or even just the array of commercials.

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Topics: Advertising, Holiday, Influencer Marketing, Strategy

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How Finance and Practical Industries Get Surprisingly Huge Results From Content Marketing

Posted by Tidal Labs on Nov 19, 2015 6:30:36 PM

Influencer Marketing Works in Ways You Wouldn't Expect

Content marketing is (for lack of a better idiom) “all the rage now,” thanks to the increasing ineffectiveness of traditional advertising. Yet a few of the industries that would benefit most from this strategy have been reluctant to participate. They are the healthcare, insurance, tax, and even finance industries.

Topics: Content Marketing, Content Marketing Insights, Content Strategy, Influencer, Strategy

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Brand Marketing's Breakneck Pace—APC-NYC Panel Thoughts from Google, Tidal Labs, AKQA

Posted by Jen Benson on Oct 9, 2015 2:08:30 PM

APC-NYC Panel: Where Technology & Production Meet

One of the biggest concerns today for brands is staying relevant. Brands are striving to keep up with the pace of technology and creatives in marketing and advertising. Maintaining this pace, and seeing what’s coming next, is on everyone's mind. The end goal is capturing the attention of consumers and keeping them engaged with your products and services.

Topics: Content Marketing, Content Marketing Events, Social Media, Strategy

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Marketing Campaign Mega-Success: The Pumpkin Spice Latte

Posted by Jen Benson on Sep 30, 2015 1:59:49 PM

How Starbucks' Pumpkin Spice Latte Ruled Social Media

For many, the fall season is marked not by the falling of the leaves or the chill in the air; it’s marked by the emergence of the Pumpkin Spice Latte. Just how popular is the Pumpkin Spice Latte? It’s the number one selling seasonal drink of all time. The coffee giant, Starbucks, created this famed coffee cocktail and enjoys some serious success from its widespread love.  

Topics: Branded Content, Content Marketing, Content Marketing Insights, Social Media, Strategy

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Content Strategy Guides: This Week We're Loving Fashion Bloggers

Posted by Tidal Labs on Sep 11, 2015 6:45:07 PM

This Week: Fashion Bloggers and ROI

A guide to the content marketing strategies we're digging this week.  

Topics: Content Marketing, Fashion, Influencer, influencer marketing strategy, ROI, Strategy

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Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

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