Note from our CTO: Instagram API Changes

Posted by Burak Kanber on Apr 17, 2018 3:31:51 PM

Instagram API Changes:

On April 4th, Instagram removed access to much of their API. It is no longer possible to get some information for Instagram users who have not directly connected with your brand. This move is almost certainly in response to increasing pressure on Facebook to protect users' privacy and to reduce their own liability as data stewards. The new Instagram API, powered by the Facebook Graph API, is not a replacement and does not offer as much data access as the previous API. 

Topics: Burak Kanber, influencer marketing strategy, Instagram, Instagram API, Social Media, Tidal Labs Tech Platform

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A Recipe for Quality Content: How Wendy’s is Killin’ it in Social Media Marketing

Posted by Tidal Labs on Dec 8, 2015 5:36:25 PM

Do you remember Wendy’s having an online digital presence five years ago?

 

Topics: Content Marketing Insights, Content Strategy, Social Media

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This Fan-Made Video Proves Tesla's Secret Weapon is its Passionate Community

Posted by Tidal Labs on Oct 14, 2015 3:16:43 PM

Tesla's Secret to Success: Organic Marketing

Tesla is best known as a forward-thinking company—the equivalent of a tech start-up disrupting the automotive industry, one wild innovation at a time.

Topics: Advertising, Content Marketing, Content Marketing Insights, Social Media

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Brand Marketing's Breakneck Pace—APC-NYC Panel Thoughts from Google, Tidal Labs, AKQA

Posted by Jen Benson on Oct 9, 2015 2:08:30 PM

APC-NYC Panel: Where Technology & Production Meet

One of the biggest concerns today for brands is staying relevant. Brands are striving to keep up with the pace of technology and creatives in marketing and advertising. Maintaining this pace, and seeing what’s coming next, is on everyone's mind. The end goal is capturing the attention of consumers and keeping them engaged with your products and services.

Topics: Content Marketing, Content Marketing Events, Social Media, Strategy

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Ad Week 2015: How the Fashion Industry is Using Storytelling to Stop Customers in their Tracks

Posted by Tidal Labs on Oct 6, 2015 5:10:53 PM

Fashion Marketers Talk Strategy at Ad Week 2015

Fashion is all about trendsetting. From the runways in Lincoln Center to the crosswalks on 14th Street, the goal is to stand out. But what happens when your marketing strategy is not as eye-catching as your clothes? A panel produced by MDC Partners at the Advertising Week conference in New York City had the answers.

Topics: Branded Content, Content Marketing, Content Marketing Events, Fashion, Fashion Influencers, Social Media

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Marketing Campaign Mega-Success: The Pumpkin Spice Latte

Posted by Jen Benson on Sep 30, 2015 1:59:49 PM

How Starbucks' Pumpkin Spice Latte Ruled Social Media

For many, the fall season is marked not by the falling of the leaves or the chill in the air; it’s marked by the emergence of the Pumpkin Spice Latte. Just how popular is the Pumpkin Spice Latte? It’s the number one selling seasonal drink of all time. The coffee giant, Starbucks, created this famed coffee cocktail and enjoys some serious success from its widespread love.  

Topics: Branded Content, Content Marketing, Content Marketing Insights, Social Media, Strategy

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The Best Brands Using Instagram for Content Marketing

Posted by Tidal Labs on Sep 8, 2015 4:18:37 PM

Instagram for Lifestyle Content Marketing

Recently, in an AdAge article by Brian Schultz, the author claimed that today’s consumers are noticeably shifting their spending habits as influenced by their Millennial “cultural trailblazers.”

Topics: Branded Content, Content Marketing, Content Marketing Insights, Instagram, Social Media

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Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

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