Direct Marketing News: The Case for Community-Driven Content

Posted by Tidal Labs on Oct 17, 2013 2:06:31 PM

Creating content—compelling content—on a regular basis can seem like a never-ending battle. As reported on dmnews.com back in August, IMN Inc.'s “2013 Content Marketing Survey Report” showed that 44% of marketers say that finding and sourcing relevant content is their toughest battle. Marketers shouldn't beat themselves up over it though. Even the best journalists run into challenges writing engaging stories every day, and they don't have to worry about churn, conversion time, and a million other metrics that drive a campaign.

Many marketers have accepted the fact that they can't create all the content all the time. The same report supports that, citing that “11% of marketers outsource their content development, 44% generate it in-house, and 46% use both internal and external resources.” But where should marketers turn to outsource this content, especially in a cost-efficient manner?

The secret that many smart marketers have uncovered is that the most effective content is produced by bloggers, influencers, writers, and other fans already in their target audience.

Topics: Press

Read More

ad exchanger: Rakuten Shopping Takes Aim At Amazon Collections With Debut of ‘Essential’

Posted by Tidal Labs on Sep 25, 2013 1:52:29 PM

With Amazon’s August rollout of Collections, the commerce giant appeared to go head-to-head with Pinterest on an offering affording merchants a direct link to products consumers “like, want and recommend.”

Now, Japanese ecommerce company Rakuten appears to be working on its own image-centric platform following its $100 million investment in Pinterest last year.

Yesterday’s launch of Rakuten Essential, a cross between a content hub and a visual interest network, gives Rakuten Shopping, formerly Buy.com, a new "discovery" channel for its 19 million products and 4,000 merchants.

Topics: Press

Read More

TechCrunch: To Humanize Its Marketplace, Rakuten.com Teams Up With Tidal Labs For Rakuten Essential To Add Blog Posts To Buying

Posted by Tidal Labs on Sep 24, 2013 2:26:54 PM

Rakuten, the Japanese e-commerce powerhouse with ambitions to take on Amazon, is today kicking off a new feature on its U.S. site Rakuten.com that it hopes will help the company better differentiate itself from its bigger rival, and also open the door to a new swathe of users. Rakuten Essential, as the feature is called, will bring in content from bloggers on theTidal Labs network that complements the products that Rakuten sells.

The idea is that by giving consumers more of a narrative behind what’s being sold, they will feel more drawn into buying things, or at the least return to Rakuten.com more to raise the chance of that happening.

Topics: Press

Read More

AdWeek: Details Uses Bloggers for Native Advertising Helps brands like A/X Armani Exchange, Prada promote fall looks

Posted by Tidal Labs on Sep 5, 2013 2:24:29 PM

In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work with the magazine’s website, to create content for advertisers.

In what Details is calling its version of native advertising, where ads are designed to look and feel like editorial content, the magazine tapped nine bloggers from the network to style outfits featuring fall 2013 apparel from advertisers like Gucci, Prada and Versace. For this Style.Feed campaign, stories written by the bloggers that feature their outfits are appearing as posts on the Details Network site (like this entry from blogger Scout Sixteen) and the stylists’ blogs, and on the fashion brands' own promotional and social channels. Photographs and excerpts from the bloggers' stories were also aggregated into a digital magazine that readers can find on Details’ Facebook page or on Details Insider, Details' promotional site.

Topics: Press

Read More

Wall Street Journal: SheKnows Reveals "Experts Among Us" Open Contributor Platform and Announces Strong Traffic Surge This Year

Posted by Tidal Labs on Jun 26, 2013 2:09:38 PM

NEW YORK, June 26, 2013 /PRNewswire/ -- SheKnows, a leading online destination for women, today made key announcements as it continues its rapid across-the-board expansion following the company's December acquisition by private equity firm Great Hill Partners. SheKnows features a family of lifestyle properties and a flagship hub, SheKnows.com, the largest stand-alone women's site in the U.S.

The announcements are: (1) SheKnows will be launching a new open contributor platform, "Experts Among Us"; (2) SheKnows.com has seen a significant increase in traffic, which is up 40% (Jan-May 2013 vs. Jan-May 2012)*; (3) MyFitnessPal.com, the leading free resource for nutrition and fitness, has joined the SheKnows partner network; (4) the company has added new offices in Chicago, New York and Los Angeles, including a new state-of-the-art video facility in Los Angeles; and (5) three senior members have been named to the rapidly growing SheKnows team, which has seen a 30% increase since January. The announcements were made by SheKnows' new leadership team, Philippe Guelton, CEO since January, and Samantha Skey, appointed Chief Revenue Officer in March.

Topics: Press

Read More

AdWeek: Details Magazine Launches Blogger Network Men's street style proves a major traffic-grabber

Posted by Tidal Labs on Feb 21, 2013 1:19:48 PM

Over the past few years, the action at Fashion Week has shifted from the runways to the sidewalks, where hordes of street style bloggers and photographers congregate to snap pictures of one another. And it’s not just female fashionistas drawing attention: From The Sartorialist to Tommy Ton, some of the blogosphere’s biggest stars are men.

Topics: Press

Read More

Tidal featured on the Rackspace Blog & Newsroom!

Posted by Tidal API on Jun 11, 2012 8:38:00 AM

Last week we were lucky enough to be featured on Rackspace’s Blog & Newsroom

They gave an overview of what Tidal is all about - amplifying the most passionate voices we can find in the blogosphere - plus a couple of great quotes from Matt.

We use Rackspace’s Startup Program as our cloud host, and they give us plenty of space for millions of outfit posts from our favorite fashion bloggers, with enough room left over to find the best bloggers in every other sphere we can think of.

Topics: Press

Read More

Betabeat: Blogger Syndication Network Tid.al Opens Self-Serve Platform in Beta

Posted by Tidal API on Jan 3, 2012 5:09:00 AM

Betabeat caught wind that we’re opening our public beta to the world. We have deep coverage in fashion, food, tech, home, music and are a great way to add content, community and traffic to publisher sites, ecommerce, startups, non profits, apps and more. Reach out to matt (at) tid.al if you’re interested!

Blogger Syndication Network Tid.al Opens Self-Serve Platform in Beta by Adrianne Jeffries

Topics: Press

Read More

Mashable: Tidal, the Startup That Gets Big Exposure for Blog Posts

Posted by Tidal API on Nov 12, 2011 8:59:00 AM

The day after launching tid.al, Sarah Kessler of Mashable posted a comprehensive report on the launch, and how Tidal works.

Topics: Press

Read More

Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

Subscribe to Email Updates

Recent Posts