Key Takeaways from the "WHY Influencer Marketing" Panel

Posted by Adelle McElveen on Dec 12, 2017 5:12:17 PM

Three experienced panelists shared diverse perspectives on the benefits of influencer marketing, from content generation to consumer engagement, to possible sales lift; as well as how brands should incorporate it into their strategy, and a few best practices. Jessy Grossman founded the influencer practice at Don Buchwald & Associates. Daniel Chung is both an influencer, and digital strategist who has consulted with brands such as Diane von Furstenberg and John Hardy. James Reid is the senior manager of brand partnerships at Collectively, Inc.

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Topics: Daniel Chung, goals and KPIs, influencer marketing meetup, influencer marketing strategy, James Reid, Jessy Grossman, why influencer marketing, word-of-mouth marketing

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