Super Bowl: The Biggest Social Event of the Year

Posted by Toni-Ann Douglas on Jan 31, 2020 3:07:37 PM

With the annual Super Bowl being one of America’s biggest holidays (the third largest after Halloween and Christmas), there’s no wonder it creates so much buzz. It’s one of the biggest sporting events of the year, reaching millions of viewers and fans. Fans range from people invested in the game, the food, the parties or even just the array of commercials.

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Topics: Advertising, Holiday, Influencer Marketing, Strategy

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Influencer Community Event in New York

Posted by Helen Wang on Mar 12, 2018 4:07:54 PM

New York Fashion Week Happy Hour

At Tidal, we are focused on building an engaged community of content creators and brands in our network. To drive quality content, influencers need to be able to share positive brand experiences and create authentic connections to their audience.

By hosting community engagement events, we are able to bring all different parties into the same room, giving influencers those opportunities to meet one another as well as other brands. These introductions can often grow into long-lasting, positive relationships, reinforcing the strong and supportive community that already exists. With everyone in town for New York Fashion Week, we thought it would be the perfect occasion to host a happy hour in our SoHo office. Conversation (and wine) was flowing throughout the night and we really enjoyed connecting with everyone.

Topics: Bloggers, community, Content Marketing, Content Marketing Events, Event, Happy Hour, Influencer Marketing, nyfw

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Join us for a "Why Influencer Marketing" Meetup at Tidal Labs

Posted by Adelle McElveen on Oct 16, 2017 4:25:55 PM

Topics: Influencer Marketing, influencer marketing meetup, influencer marketing strategy

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Influencer Marketing Meetup at Tidal Labs

Posted by Adelle McElveen on Apr 5, 2017 4:46:10 PM

Join us for our first ever Influencer Marketing Meetup. This group is geared towards professionals and agencies in NYC looking to share knowledge and best practices for the burgeoning field of Influencer Marketing. Our main topic for the introductory meeting will be goal defining in influencer marketing, building out strategies that align with those goals, and tracking measurement for success. We ask attendees to come prepared with some topics and challenges we can discuss at this meeting, as well as suggested topics for future events we are planning for this Meetup group.

Topics: Content Marketing Events, Event, Influencer Marketing, influencer marketing strategy, meetup

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Food Bloggers Share Their Best Thanksgiving Recipes

Posted by Jen Benson on Nov 17, 2015 4:53:10 PM

Tidal Thanksgiving Blog Post Roundup

The holiday season is upon us already. As we get closer to Thanksgiving, many of us are planning our travels and family get togethers. This week, we browsed our database of food bloggers in search of some Thanksgiving inspiration and found a bountiful number of delicious recipes, perfect to share with your friends and family this year. Take a look at some of the great recipes and ideas we found!

Topics: Bloggers, Influencer Marketing, influencer marketing strategy

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See What Some of Our Favorite Bloggers Are Up To for Halloween

Posted by Jen Benson on Oct 23, 2015 3:17:50 PM

Bloggers Take On Halloween

We’ve got Halloween on the brain this week, so we took a look to see what our community of bloggers were posting. We found yummy recipes from our food community, mouthwatering drink ideas from our over 21 community, cute decor ideas from our lifestyle community, fun makeup tutorials from our beauty community, and easy/chic last minute costume ideas from our style community.

Topics: Bloggers, Fashion Influencers, Influencer, Influencer Marketing, influencer marketing strategy

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Give It Up, Display Advertising Is Out. What's Next?

Posted by Tidal Labs on Sep 22, 2015 3:46:21 PM

The Death of Display Ads and the Web's Search for a Replacement

The final version of Apple's iOS 9 is out -- users are rejoicing, publishers are crying, and Google is under fire. Winning new features include Wi-Fi Assist — which prevents your iPhone from latching onto poor Wi-Fi connections — and a new-and-improved Siri that is actually helpful.

Topics: Advertising, Content Marketing, Content Marketing Insights, Influencer Marketing, Online Media

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Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

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