Crain's New York on Tidal: 'Creatives Cut Out the Middle Man'

Posted by Matt Myers on May 4, 2015 11:48:34 AM

Over the past few weeks, Matthew Flamm of Crain’s New York Business spent some time with the Tidal team, some of our amazing creators, and even our clients. As a result, he proclaimed: “Creatives come up with campaigns that are better than the pros.” And we couldn’t agree more.

Topics: featured, Press

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Welcome to the Creator-First Era

Posted by Matt Myers on Mar 11, 2015 2:27:09 PM

Today we are thrilled to announce a whole new Tidal, built for the creator-first era. Tidal Marketplace is the industry’s first online marketplace that gives creators an opportunity to pitch their projects directly to brands and agencies.

Creators now have the opportunity to offer turnkey projects to brands for purchase. And brands get instant access to content projects from talented creators. It’s marketing reimagined through the authentic stories of creative individuals.

"Instead of being handed a brief to fulfill, I have the chance to present my ideas on what content will work best for my readers and really showcase my strengths. That means final projects that are much more organic, and, in turn, get way more eyeballs."
-Jack Archer, leading men’s lifestyle writer and founder of Airows

Topics: featured, Tidal Labs Tech Platform

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