Ad Week 2015: How the Fashion Industry is Using Storytelling to Stop Customers in their Tracks

Posted by Tidal Labs on Oct 6, 2015 5:10:53 PM

Fashion Marketers Talk Strategy at Ad Week 2015

Fashion is all about trendsetting. From the runways in Lincoln Center to the crosswalks on 14th Street, the goal is to stand out. But what happens when your marketing strategy is not as eye-catching as your clothes? A panel produced by MDC Partners at the Advertising Week conference in New York City had the answers.

Topics: Branded Content, Content Marketing, Content Marketing Events, Fashion, Fashion Influencers, Social Media

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Pro Tip: Use These 3 NYFW Marketing Strategies to Boost Audience Engagement

Posted by Jen Benson on Sep 17, 2015 2:07:17 PM


Topics: Branded Content, Content Marketing, Content Tips and Tricks, Fashion, Fashion Influencers, Influencer

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At #NYFW 2015, Fashion Brands Decisively Shift To User-Generated Content

Posted by Jen Benson on Sep 15, 2015 3:02:32 PM

NYFW Embraces User-Generated Content

We live in an era where social media and marketing are taking over. These areas have gained so much power and influence that they are changing how brands function.

Topics: Content Marketing, Content Marketing Insights, Experiential, Fashion, Fashion Influencers

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Content Strategy Guides: This Week We're Loving Fashion Bloggers

Posted by Tidal Labs on Sep 11, 2015 6:45:07 PM

This Week: Fashion Bloggers and ROI

A guide to the content marketing strategies we're digging this week.  

Topics: Content Marketing, Fashion, Influencer, influencer marketing strategy, ROI, Strategy

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Tidal Powers Live Event for GQ & Simon Malls!

Posted by Tidal Labs on Sep 9, 2014 5:34:47 PM

You already know Tidal Labs uses its platform and community to power the networks of some amazing brands.  Now we use that same awesome network at live events to provide some great experiential marketing solutions!

Topics: Bloggers, Content Marketing Events, Event, Experiential, Fashion, GQ, Malls, Simon, Style, Success and Case Studies, Tidal

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