Do you remember Wendy’s having an online digital presence five years ago?
Content marketing is (for lack of a better idiom) “all the rage now,” thanks to the increasing ineffectiveness of traditional advertising. Yet a few of the industries that would benefit most from this strategy have been reluctant to participate. They are the healthcare, insurance, tax, and even finance industries.
In the past, consumer attention was easier to capture as people sat around a television or radio in awe and paid full attention to the programing. Advertisers pushed their ads in front of the consumer who happily engaged with their message: this is no longer the case. Things have gotten far more complicated. Consumers now have access to multiple information and entertainment channels as well as many social media outlets that they access from multiple devices.
It’s less than 8 hours away from the OMMA Awards reception in New York City, and we’re thoroughly pleased to be a finalist in the Web Excellence: Home category. Tidal’s work with the renowned home brand Kohler truly exemplifies our extraordinary platform that connects creators and brands in a unique way.