Why People Trust User-Generated Content Over Traditional Media

Posted by Jen Benson on Nov 6, 2015 2:57:06 PM

Why Does User-Generated Content Work?

In the past, consumer attention was easier to capture as people sat around a television or radio in awe and paid full attention to the programing. Advertisers pushed their ads in front of the consumer who happily engaged with their message: this is no longer the case. Things have gotten far more complicated. Consumers now have access to multiple information and entertainment channels as well as many social media outlets that they access from multiple devices.  

Topics: Content Marketing, Content Marketing Insights, Content Strategy, User Generated Content

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This Fan-Made Video Proves Tesla's Secret Weapon is its Passionate Community

Posted by Tidal Labs on Oct 14, 2015 3:16:43 PM

Tesla's Secret to Success: Organic Marketing

Tesla is best known as a forward-thinking company—the equivalent of a tech start-up disrupting the automotive industry, one wild innovation at a time.

Topics: Advertising, Content Marketing, Content Marketing Insights, Social Media

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Marketing Campaign Mega-Success: The Pumpkin Spice Latte

Posted by Jen Benson on Sep 30, 2015 1:59:49 PM

How Starbucks' Pumpkin Spice Latte Ruled Social Media

For many, the fall season is marked not by the falling of the leaves or the chill in the air; it’s marked by the emergence of the Pumpkin Spice Latte. Just how popular is the Pumpkin Spice Latte? It’s the number one selling seasonal drink of all time. The coffee giant, Starbucks, created this famed coffee cocktail and enjoys some serious success from its widespread love.  

Topics: Branded Content, Content Marketing, Content Marketing Insights, Social Media, Strategy

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Give It Up, Display Advertising Is Out. What's Next?

Posted by Tidal Labs on Sep 22, 2015 3:46:21 PM

The Death of Display Ads and the Web's Search for a Replacement

The final version of Apple's iOS 9 is out -- users are rejoicing, publishers are crying, and Google is under fire. Winning new features include Wi-Fi Assist — which prevents your iPhone from latching onto poor Wi-Fi connections — and a new-and-improved Siri that is actually helpful.

Topics: Advertising, Content Marketing, Content Marketing Insights, Influencer Marketing, Online Media

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At #NYFW 2015, Fashion Brands Decisively Shift To User-Generated Content

Posted by Jen Benson on Sep 15, 2015 3:02:32 PM

NYFW Embraces User-Generated Content

We live in an era where social media and marketing are taking over. These areas have gained so much power and influence that they are changing how brands function.

Topics: Content Marketing, Content Marketing Insights, Experiential, Fashion, Fashion Influencers

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The Best Brands Using Instagram for Content Marketing

Posted by Tidal Labs on Sep 8, 2015 4:18:37 PM

Instagram for Lifestyle Content Marketing

Recently, in an AdAge article by Brian Schultz, the author claimed that today’s consumers are noticeably shifting their spending habits as influenced by their Millennial “cultural trailblazers.”

Topics: Branded Content, Content Marketing, Content Marketing Insights, Instagram, Social Media

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Finding the Balance — Building vs. Buying Technology for your Start-Up

Posted by Chris Page on Jul 15, 2015 12:10:19 PM

Technology is the silent partner to many business operations. When implemented well, it can improve business efficiency, cut costs, increase reach, up customer acquisition, create competitive advantages, and more. In the other direction, when technology is implemented poorly, the effects can be as far opposite as “detrimental,” especially to startups.

Topics: Content Marketing Insights

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5 Quotes to Remember from MRY's Influencer Marketing Panel

Posted by Tidal Labs on Jul 7, 2015 4:59:25 PM

Last week, our CEO Matthew Myers spoke at MRY’s “The New Breed of Influencer Marketing” panel to celebrate Social Media Day 2015. Also on the panel was Andrew Steinthal (co-founder of The Infatuation), artist and designer Mike Perry, and "Curator of Cool," Ashley Outrageous.

Topics: Content Marketing Insights

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How Brands Can Use Live Video Apps for Content Marketing

Posted by Tidal Labs on Jun 23, 2015 2:37:44 PM

As content marketing spreads into every social community, the nature of the business naturally evolves. In order to fit each medium, the content produced must suit the tone, audience, and marketing metrics of each social network.

Topics: Content Marketing Insights

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How Apps Like 'Slack' Change the Trend of Undelightful Business Software

Posted by Tidal Labs on Jun 11, 2015 2:56:02 PM

Business software is rarely a delightful experience. There are many reasons for this, but the problem is so prevalent that you have to assume a primary cause that people don't think experience quality is important.

Topics: Content Marketing Insights

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Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

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