Influencer Community Event in New York

Posted by Helen Wang on Mar 12, 2018 4:07:54 PM

New York Fashion Week Happy Hour

At Tidal, we are focused on building an engaged community of content creators and brands in our network. To drive quality content, influencers need to be able to share positive brand experiences and create authentic connections to their audience.

By hosting community engagement events, we are able to bring all different parties into the same room, giving influencers those opportunities to meet one another as well as other brands. These introductions can often grow into long-lasting, positive relationships, reinforcing the strong and supportive community that already exists. With everyone in town for New York Fashion Week, we thought it would be the perfect occasion to host a happy hour in our SoHo office. Conversation (and wine) was flowing throughout the night and we really enjoyed connecting with everyone.

Topics: Bloggers, community, Content Marketing, Content Marketing Events, Event, Happy Hour, Influencer Marketing, nyfw

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Influencer Community Event in San Francisco

Posted by Adelle McElveen on Aug 15, 2017 1:19:44 PM

Summer Friday Happy Hour

Community is at the core of any successful blog or social media strategy. After all, what really drives clicks, comments and shares? It's the viewer feeling connected to the content creator, and wanting to participate in and share that experience. Content creators aren't just in a community with their audience, however, they're also in a community with each other. We frequently see Tidal influencers commenting on each other's posts, tagging and linking to each other - and even suggesting each other for brand partnerships! So, with a trip to San Francisco on the calendar, we knew we wanted to connect with our own influencer community in the Bay Area. We partnered with Julia Lam, a former Facebook product manager and the founder of Tara & Co, on our influencer community event - a Summer Friday Happy Hour.

Topics: community, Content Marketing Events, Event, influencer community, Julia Lam, Livermore Valley Wine Country, Radiant Workspaces, San Francisco

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