How to Activate on Instagram

Posted by Jen Benson on Feb 17, 2016 3:00:14 AM

As one of the most loved social media platforms today, Instagram does wonders for your brand marketing.

 

Topics: Branded Content, Content Marketing Insights, social media marketing, Visual Storytelling, Create: Authentic Content

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How to Activate on Snapchat

Posted by Jen Benson on Jan 21, 2016 12:02:43 PM

While Snapchat is one of the newer social media platforms out there, it's quickly becoming a frontrunner as the most popular social media platform.

 

Topics: Branded Content, Content Marketing, Content Tips and Tricks, Engaging Content, Create: Authentic Content

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The Best Branded Video Content of 2015

Posted by Tidal Labs on Dec 28, 2015 5:08:40 PM

As 2015 comes to an end let’s take a look at the best branded video content that's gone viral.

 

Topics: Branded Content, Content Marketing, Content Marketing Insights, Viral Content, Create: Authentic Content

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Ad Week 2015: How the Fashion Industry is Using Storytelling to Stop Customers in their Tracks

Posted by Tidal Labs on Oct 6, 2015 5:10:53 PM

Fashion Marketers Talk Strategy at Ad Week 2015

Fashion is all about trendsetting. From the runways in Lincoln Center to the crosswalks on 14th Street, the goal is to stand out. But what happens when your marketing strategy is not as eye-catching as your clothes? A panel produced by MDC Partners at the Advertising Week conference in New York City had the answers.

Topics: Branded Content, Content Marketing, Content Marketing Events, Fashion, Fashion Influencers, Social Media

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Marketing Campaign Mega-Success: The Pumpkin Spice Latte

Posted by Jen Benson on Sep 30, 2015 1:59:49 PM

How Starbucks' Pumpkin Spice Latte Ruled Social Media

For many, the fall season is marked not by the falling of the leaves or the chill in the air; it’s marked by the emergence of the Pumpkin Spice Latte. Just how popular is the Pumpkin Spice Latte? It’s the number one selling seasonal drink of all time. The coffee giant, Starbucks, created this famed coffee cocktail and enjoys some serious success from its widespread love.  

Topics: Branded Content, Content Marketing, Content Marketing Insights, Social Media, Strategy

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Tidal and Kohler Named OMMA Awards Finalist

Posted by Tidal Labs on Sep 28, 2015 12:00:03 PM

Tidal & Kohler Team-Up for 'Web Site Excellence'

It’s less than 8 hours away from the OMMA Awards reception in New York City, and we’re thoroughly pleased to be a finalist in the Web Excellence: Home category. Tidal’s work with the renowned home brand Kohler truly exemplifies our extraordinary platform that connects creators and brands in a unique way.

Topics: Branded Content, Content Marketing, Content Strategy, Success and Case Studies

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Pro Tip: Use These 3 NYFW Marketing Strategies to Boost Audience Engagement

Posted by Jen Benson on Sep 17, 2015 2:07:17 PM

 

Topics: Branded Content, Content Marketing, Content Tips and Tricks, Fashion, Fashion Influencers, Influencer

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The Best Brands Using Instagram for Content Marketing

Posted by Tidal Labs on Sep 8, 2015 4:18:37 PM

Instagram for Lifestyle Content Marketing

Recently, in an AdAge article by Brian Schultz, the author claimed that today’s consumers are noticeably shifting their spending habits as influenced by their Millennial “cultural trailblazers.”

Topics: Branded Content, Content Marketing, Content Marketing Insights, Instagram, Social Media

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Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

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