Chris Zawada began Lovely Package all the way back in 2008, and has been blogging his favorite packaging designs on the site ever since. Filled with everything from beer bottle labels to light bulb packaging, Lovely Package shares all sorts of simple, beautiful ways to present and protect items at the most fundamental level.
Lovely Package is one of the newest additions to the Detail's Style Network, and Chris has already published five posts since joining earlier this month. After spending the past 14 years in the creative design industry, Chris' branding knowledge and beautiful posts bring another dimension of cool to Details.
Lovely Package has nearly 30,000 twitter followers and even more Facebook likes. How did it get started and what did it take to get that kind of recognition?
I was exposed to the world of packaging design early in my career while working at FutureBrand. I instantly fell in love with how multidimensional packaging design is. Over the years as I moved around in my career I started to work less and less on packaging projects, but my love for it never disappeared. To fill this void I started Lovely Package as a way to create an archive of the designs that I love. This was well before visual bookmarking took off so I felt that a blog would best suit my needs. I shared the site with a number of friends and colleagues, one of them being Jason Kristofer who runs a very successful design site called QBN. Jason included Lovely Package in one of their monthly newsletters and from there the traffic to our site sky rocketed. That was definitely a major catalyst to our growth. Thanks Jason!
What's your favorite thing about sharing amazing designs?
I love seeing so many examples of great packaging design from all over the world that I otherwise may never have been exposed to. I also love to hear the success stories of product ideas that came to fruition, or companies that have found designers all through exposure on Lovely Package.
What are some of the worst packaging designs you can remember seeing?
There are way too many to list, but I find that health products such as toothpaste and deodorant, and household products such as dish soap and laundry detergent are some of the biggest offenders. With that said, there are few stand out niche brands such as Method, Baxter and Ursa Major who are bucking this trend.
What do you do outside of Lovely Package and how does one complement theother?
By day I'm the Associate Creative Director of Design at TAXI Vancouver and Calgary where I lead design for all of our West Coast clients. We're one of Canada's leading advertising and design agencies with offices across thecountry, as well as in NYC and Amsterdam. Lovely Package has served as a source of inspiration across our entire network. It has also been a great tool for new business and promoting our work to a global audience.
What are some of your fellow favorite design blogs?
A few of my current go-to blogs: