This Week: Fashion Bloggers and ROI
A guide to the content marketing strategies we're digging this week.
Influencers Take Over #NYFW
In a logical next step, the annual industry tentpole New York Fashion Week is now a hub for user-generated content and influencer marketing. Smartly, fashion brands are peeling back a layer of exclusivity and getting their communities involved by inviting fashion bloggers behind the scenes. The result is a marketing goldrush...
TAKE A CLOSER LOOK
Providing fashion creators tools, access, and promotion is key.
- Periscope Is Set to Make Fashion Weeks More Candid Than Ever This Season by Rachel Arthur
- Instagram Launches New Feature to Highlight the Best of Fashion Week by Maghan McDowell
THE KEY TO BRANDED VIDEO? HUMOR
Why?: As the video influencer (a.k.a. vlogger) space grows rapidly, brands naturally want a piece of the pie. But historically, they're reluctant to embrace the key element of online video — humor. Our latest blog post delivers the goods, with a little help from Stephen Colbert. Read more!
SHOW ME THE ROI!
If you're involved in marketing, the call for ROI should sound familar, a constant drum that sales folks beat whenever discussing the merits of a creative pursuit. Luckily, we have a solution:
Want More ROI From Your Social Programs? Take A Look In The Mirror by Jordan Kretchmer
IN THE NEWS
CONTENT BOOM DOOM AND GLOOM
Will the digital shops of old survive the revolution in branded content? Adweek weighs in.
Can Digital Shops Survive the Branded Content Boom? by Lauren Johnson