As Tropical Storm Isaac works its way into the Gulf of Mexico, a number of bloggers have worked their way to Tampa to report on the Republican National Convention that begins tonight. In a time when tweets count as political endorsements, blogging counts as a type of personalized, casual form of news that a lot of people find more relatable and less stiff than the kind of stuff you'd read in The New York Times.
|Photo from The Iowa Republican, found here.|
Organizations like the Boston Herald, Dearborn Patch, and Tumblr have all dispatched bloggers to cover the RNC this week, sometimes as a supplement to standard reporting. They're hoping to increase readership with these informal stories about personal experiences at the convention, as on-the-ground content with a human touch.
Tumblr is using it as a way to expand their role online - moving away from existing as just a micro-blogging platform, transforming into an informal news source that their users might be interested in. They've even made a Tumblr page just for their convention reporting called Tumbling the Conventions.
Blogging is more than just an online diary now - it's an opportunity for personal journalism that's actually being taken seriously. Can you believe it?