Tidal Labs

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Ad Week 2015: How the Fashion Industry is Using Storytelling to Stop Customers in their Tracks

Posted by Tidal Labs on Oct 6, 2015 5:10:53 PM

Fashion Marketers Talk Strategy at Ad Week 2015

Fashion is all about trendsetting. From the runways in Lincoln Center to the crosswalks on 14th Street, the goal is to stand out. But what happens when your marketing strategy is not as eye-catching as your clothes? A panel produced by MDC Partners at the Advertising Week conference in New York City had the answers.

Topics: Branded Content, Content Marketing, Content Marketing Events, Fashion, Fashion Influencers, Social Media

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Tidal and Kohler Named OMMA Awards Finalist

Posted by Tidal Labs on Sep 28, 2015 12:00:03 PM

Tidal & Kohler Team-Up for 'Web Site Excellence'

It’s less than 8 hours away from the OMMA Awards reception in New York City, and we’re thoroughly pleased to be a finalist in the Web Excellence: Home category. Tidal’s work with the renowned home brand Kohler truly exemplifies our extraordinary platform that connects creators and brands in a unique way.

Topics: Branded Content, Content Marketing, Content Strategy, Success and Case Studies

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Give It Up, Display Advertising Is Out. What's Next?

Posted by Tidal Labs on Sep 22, 2015 3:46:21 PM

The Death of Display Ads and the Web's Search for a Replacement

The final version of Apple's iOS 9 is out -- users are rejoicing, publishers are crying, and Google is under fire. Winning new features include Wi-Fi Assist — which prevents your iPhone from latching onto poor Wi-Fi connections — and a new-and-improved Siri that is actually helpful.

Topics: Advertising, Content Marketing, Content Marketing Insights, Influencer Marketing, Online Media

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Content Strategy Guides: This Week We're Loving Fashion Bloggers

Posted by Tidal Labs on Sep 11, 2015 6:45:07 PM

This Week: Fashion Bloggers and ROI

A guide to the content marketing strategies we're digging this week.  

Topics: Content Marketing, Fashion, Influencer, influencer marketing strategy, ROI, Strategy

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The Best Brands Using Instagram for Content Marketing

Posted by Tidal Labs on Sep 8, 2015 4:18:37 PM

Instagram for Lifestyle Content Marketing

Recently, in an AdAge article by Brian Schultz, the author claimed that today’s consumers are noticeably shifting their spending habits as influenced by their Millennial “cultural trailblazers.”

Topics: Branded Content, Content Marketing, Content Marketing Insights, Instagram, Social Media

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The Key to Branded Video? Humor; Just Ask Stephen Colbert

Posted by Tidal Labs on Aug 25, 2015 11:03:06 AM

Brands don’t think it’s cool to be funny?

 
Please ignore the question mark in the title of this post. The title of this post is actually a statement. Brands don’t think it’s cool to be funny. They think it’s risky.

Topics: Create: Authentic Content

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5 Quotes to Remember from MRY's Influencer Marketing Panel

Posted by Tidal Labs on Jul 7, 2015 4:59:25 PM

Last week, our CEO Matthew Myers spoke at MRY’s “The New Breed of Influencer Marketing” panel to celebrate Social Media Day 2015. Also on the panel was Andrew Steinthal (co-founder of The Infatuation), artist and designer Mike Perry, and "Curator of Cool," Ashley Outrageous.

Topics: Content Marketing Insights

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Tidal Labs Joins MRY Panel on "The New Breed of Influencer Marketing"

Posted by Tidal Labs on Jun 26, 2015 3:52:46 PM

On Tuesday, June 30th Tidal Labs CEO Matt Myers will be joining a speaking panel at renowned agency MRY to discuss "The New Breed of Influencer Marketing." The event will be part of MRY's Social Media Day 2015, an occasion dedicated to the celebration and analysis of the latest trends in social.

Topics: Content Marketing Events

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How Brands Can Use Live Video Apps for Content Marketing

Posted by Tidal Labs on Jun 23, 2015 2:37:44 PM

As content marketing spreads into every social community, the nature of the business naturally evolves. In order to fit each medium, the content produced must suit the tone, audience, and marketing metrics of each social network.

Topics: Content Marketing Insights

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How Apps Like 'Slack' Change the Trend of Undelightful Business Software

Posted by Tidal Labs on Jun 11, 2015 2:56:02 PM

Business software is rarely a delightful experience. There are many reasons for this, but the problem is so prevalent that you have to assume a primary cause that people don't think experience quality is important.

Topics: Content Marketing Insights

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Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

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