Tidal Labs

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The Best Brands Using Vine for Content Marketing

Posted by Tidal Labs on May 11, 2016 4:54:09 PM

Our last post gave an introduction to Vine and talked about how brands could use Vine for their content marketing efforts.

Six seconds is not a lot of time to catch a user’s attention, in this era of saturated content sometimes six seconds is all you have. But if done well six seconds is all you need. Here are some of the best brands that succeed in making those seconds count:

Topics: Uncategorized

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Free Branded Merchandise via Social Media

Posted by Tidal Labs on Mar 23, 2016 4:00:07 AM

Everyone loves free things. By now brands know that giving out free merchandise is a good way to garner attention. But how can brand further capitalize on the consumer thirst for free swag?

 

Topics: Content Marketing Events, Success and Case Studies

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Why Content Marketing? [Infographic]

Posted by Tidal Labs on Mar 9, 2016 3:00:22 AM

The word on everyone’s lips: content.

Over 85 percent of brands are using it, but why? Because, quite plainly, it attracts. And more than that, it gives companies an opportunity to interact with their consumers. Content marketing can come in many forms -- blogs, white papers, webinars, videos, social posts, and more. The cool thing is though, it can also come from a company’s most enthusiastic fans!

Topics: Authentic Content, Content Marketing, Content Marketing Insights, User Generated Content

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Biodiversity Breeds Brand Loyalty

Posted by Tidal Labs on Feb 10, 2016 5:01:45 PM

It was pretty exciting to see Mattel announce that they are finally, finally doing something about updating Barbie's annoyingly dated and cliched image of the "ideal" female as manifested in their dolls.

 

Topics: Uncategorized

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5 Real Tips For Running Influencer Marketing Campaigns in 2016

Posted by Tidal Labs on Jan 15, 2016 3:49:13 AM

There are loads of tips and guides these days espousing how to run effective influencer marketing campaigns and get the best bang for your buck.

 

Topics: Content Tips and Tricks, Influencer Campaign, influencer marketing strategy, Social Media Campaign, User Generated Content

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The Best Branded Video Content of 2015

Posted by Tidal Labs on Dec 28, 2015 5:08:40 PM

As 2015 comes to an end let’s take a look at the best branded video content that's gone viral.

 

Topics: Branded Content, Content Marketing, Content Marketing Insights, Viral Content, Create: Authentic Content

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A Recipe for Quality Content: How Wendy’s is Killin’ it in Social Media Marketing

Posted by Tidal Labs on Dec 8, 2015 5:36:25 PM

Do you remember Wendy’s having an online digital presence five years ago?

 

Topics: Content Marketing Insights, Content Strategy, Social Media

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How Finance and Practical Industries Get Surprisingly Huge Results From Content Marketing

Posted by Tidal Labs on Nov 19, 2015 6:30:36 PM

Influencer Marketing Works in Ways You Wouldn't Expect

Content marketing is (for lack of a better idiom) “all the rage now,” thanks to the increasing ineffectiveness of traditional advertising. Yet a few of the industries that would benefit most from this strategy have been reluctant to participate. They are the healthcare, insurance, tax, and even finance industries.

Topics: Content Marketing, Content Marketing Insights, Content Strategy, Influencer, Strategy

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TODAY Show Launches Food Club with Tidal Labs

Posted by Tidal Labs on Nov 9, 2015 11:03:29 AM

TODAY Cooking Community Launches on Tidal Platform

We’ve got big news to share. The TODAY Show Food Club launches today with a week of cooking segments during TODAY, plus promotion on billboards in Times Square and in full-page ads in magazines like Bon Appetit and Real Simple.

Topics: Content Marketing, Success and Case Studies, Tidal, User Generated Content

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This Fan-Made Video Proves Tesla's Secret Weapon is its Passionate Community

Posted by Tidal Labs on Oct 14, 2015 3:16:43 PM

Tesla's Secret to Success: Organic Marketing

Tesla is best known as a forward-thinking company—the equivalent of a tech start-up disrupting the automotive industry, one wild innovation at a time.

Topics: Advertising, Content Marketing, Content Marketing Insights, Social Media

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