Adelle McElveen

Recent Posts

Key Takeaways from the "WHY Influencer Marketing" Panel

Posted by Adelle McElveen on Dec 12, 2017 5:12:17 PM

Three experienced panelists shared diverse perspectives on the benefits of influencer marketing, from content generation to consumer engagement, to possible sales lift; as well as how brands should incorporate it into their strategy, and a few best practices. Jessy Grossman founded the influencer practice at Don Buchwald & Associates. Daniel Chung is both an influencer, and digital strategist who has consulted with brands such as Diane von Furstenberg and John Hardy. James Reid is the senior manager of brand partnerships at Collectively, Inc.

Screen Shot 2020-03-12 at 5.11.39 PM

Topics: Daniel Chung, goals and KPIs, influencer marketing meetup, influencer marketing strategy, James Reid, Jessy Grossman, why influencer marketing, word-of-mouth marketing

Read More

Join us for a "Why Influencer Marketing" Meetup at Tidal Labs

Posted by Adelle McElveen on Oct 16, 2017 4:25:55 PM

Topics: Influencer Marketing, influencer marketing meetup, influencer marketing strategy

Read More

Influencer Community Event in San Francisco

Posted by Adelle McElveen on Aug 15, 2017 1:19:44 PM

Summer Friday Happy Hour

Community is at the core of any successful blog or social media strategy. After all, what really drives clicks, comments and shares? It's the viewer feeling connected to the content creator, and wanting to participate in and share that experience. Content creators aren't just in a community with their audience, however, they're also in a community with each other. We frequently see Tidal influencers commenting on each other's posts, tagging and linking to each other - and even suggesting each other for brand partnerships! So, with a trip to San Francisco on the calendar, we knew we wanted to connect with our own influencer community in the Bay Area. We partnered with Julia Lam, a former Facebook product manager and the founder of Tara & Co, on our influencer community event - a Summer Friday Happy Hour.

Topics: community, Content Marketing Events, Event, influencer community, Julia Lam, Livermore Valley Wine Country, Radiant Workspaces, San Francisco

Read More

Key Takeaways from Introduction to Influencer Marketing

Posted by Adelle McElveen on Apr 19, 2017 12:51:59 PM

Topics: influencer marketing strategy

Read More

Influencer Marketing Meetup at Tidal Labs

Posted by Adelle McElveen on Apr 5, 2017 4:46:10 PM

Join us for our first ever Influencer Marketing Meetup. This group is geared towards professionals and agencies in NYC looking to share knowledge and best practices for the burgeoning field of Influencer Marketing. Our main topic for the introductory meeting will be goal defining in influencer marketing, building out strategies that align with those goals, and tracking measurement for success. We ask attendees to come prepared with some topics and challenges we can discuss at this meeting, as well as suggested topics for future events we are planning for this Meetup group.

Topics: Content Marketing Events, Event, Influencer Marketing, influencer marketing strategy, meetup

Read More

Tidal Labs Hosting Influencer Marketing Meetup

Posted by Adelle McElveen on Apr 5, 2017 11:43:55 AM

Join us for the first ever Influencer Marketing Meetup, geared towards professionals and agencies in NYC looking to share knowledge and best practices for the burgeoning field of Influencer Marketing. We ask attendees to come prepared with some topics and challenges we can discuss at this meeting, as well as suggested topics for future events we are planning for this Meetup group. One topic we’d like to cover is goal defining in influencer marketing and building out strategies that align with those goals, and then tracking measurement for success.

Topics: Content Marketing Events, influencer marketing strategy

Read More

Tidal Labs Chosen as Finalist for 2017 Digiday Content Marketing Awards

Posted by Adelle McElveen on Mar 30, 2017 4:58:13 PM

Tidal Labs, in partnership with Clarins, was nominated for "Best Content Marketing Tech Platform" for the 2017 Digiday Content Marketing Awards. This category recognizes the best technology platform that helps brands connect with their audiences through the use of mobile, video, data, analytics, social and/or visual storytelling online.

Topics: Clarins, Content Marketing Awards, Digiday, Press, Tidal Labs Tech Platform

Read More

Eighty-eight Percent of Influencers View Instagram as Most Effective Social Platform to Promote Fashion Brand Content

Posted by Adelle McElveen on Feb 9, 2017 2:19:33 PM

Tidal Labs’ Influencer Survey Reveals New Approaches and Techniques for Influencers Connecting with Fashion Brands

Topics: fashion week, influencer marketing strategy, nyfw, survey

Read More

Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

Subscribe to Email Updates

Recent Posts