5 Influencer Strategies - Focusing on Full Stack Influencers

Posted by Burak Kanber on Feb 3, 2020 5:00:00 PM

This post is the last of five we're releasing as part of our influencer strategy thought leadership series. You can download the full guide as a PDF right here.

Social networks are becoming more walled off, as evidenced by changes to the Instagram and Facebook platforms in recent years, as well as the emergence of TikTok's popularity. What this means for the brand marketer is that individual social networks can no longer be the centerpiece of an influencer strategy. As with the demise of Instagram Likes, no single platform can be trusted to maintain your best interests or even influencers' best interests.

Therefore, an important strategy in 2020 will be to focus on "full-stack influencers", or influencers who operate across all the popular social networks as well as their own blog.

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Topics: influencer community, influencer marketing strategy, Thought Leadership

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Super Bowl: The Biggest Social Event of the Year

Posted by Toni-Ann Douglas on Jan 31, 2020 3:07:37 PM

With the annual Super Bowl being one of America’s biggest holidays (the third largest after Halloween and Christmas), there’s no wonder it creates so much buzz. It’s one of the biggest sporting events of the year, reaching millions of viewers and fans. Fans range from people invested in the game, the food, the parties or even just the array of commercials.

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Topics: Advertising, Holiday, Influencer Marketing, Strategy

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5 Influencer Strategies - Metrics For 2020

Posted by Burak Kanber on Jan 27, 2020 5:00:00 PM

This post is the fourth of five we're releasing as part of our influencer strategy thought leadership series. You can download the full guide as a PDF right here.

Influencer marketing, social media marketing, and content marketing are often separate divisions of a brand's marketing department. Expect to see this change in 2020 as marketing efforts become more blended. This creates a problem for reporting, as the lines of attribution become more blurred. Likes are going away this year, but there are still lots of metrics to pay attention to when designing and executing your influencer marketing strategy.

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Topics: influencer community, influencer marketing strategy, Thought Leadership

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5 Influencer Strategies - Where Social Media is Going in 2020

Posted by Burak Kanber on Jan 20, 2020 5:00:00 PM

This post is the third of five we're releasing as part of our influencer strategy thought leadership series. You can download the full guide as a PDF right here.

The social media landscape is always changing. Every year, demographics shift to new platforms, usage patterns, and trends. What worked last year won't necessarily work this year. It's therefore essential for brand marketers to stay on top of the shifting landscape, predict where the next year will take us, and follow the trends because that's where the audiences are.

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Topics: influencer community, influencer marketing strategy, Thought Leadership

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5 Influencer Strategies - Successfully Recruiting Influencers

Posted by Burak Kanber on Jan 13, 2020 5:00:00 PM

This post is the second of five we're releasing as part of our influencer strategy thought leadership series. You can download the full guide as a PDF right here.

Your influential brand advocates will create higher quality content, generate more engagements, and be a more effective force for promoting your brand at a lower cost and with a higher ROI.

But if buying influencers from a database or marketplace is an anti-pattern, how should brands go about recruiting advocates? In this lesson we'll discuss specific tactics for identifying, recruiting, and engaging influencers, and turning them into advocates.

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Topics: influencer community, influencer marketing strategy, Thought Leadership

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5 Influencer Strategies- Develop Advocates Don't Buy Influencers

Posted by Burak Kanber on Jan 6, 2020 5:11:00 PM

This post is the first of five we're releasing as part of our influencer strategy thought leadership series. You can download the full guide as a PDF right here.

Recent years have seen an influencer marketing boom. Along with the increased demand by brands and agencies for influencer marketing solutions, we've also seen the number of influencer marketplaces and databases dramatically increase.

There's a problem with the way the industry is trending, however: influencers now have very little loyalty to individual brands. When brands can sign up for one of a thousand different influencer databases and swipe a credit card, they get an influencer who's playing the field -- someone who works for both Coca Cola and Pepsi, for instance. Alternatively, brands may get a first-time influencer from an unvetted database and feel a sense of buyer's remorse.

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Topics: influencer community, influencer marketing strategy, Thought Leadership

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Finding micro-influencers that are right just for you - using AI for influencer discovery

Posted by Jake Tempchin on Sep 26, 2018 4:01:14 PM

From its start in 2009 Tidal Labs has been dedicated to helping brands build and manage networks of authentic creators. The right micro-influencers can consistently communicate authentic messages that resonate with consumers. To help our partners find the right creators to share their message, we created TalentSpider, a machine-learning tool that unearths micro-influencers who match that brand’s specific demographic, psychographic, and performance needs.

person holding Android smartphonePhoto by Erik Lucatero on Unsplash

Topics: Uncategorized

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New York Fall Fashion Week '18 Happy Hour

Posted by Jake Tempchin on Sep 10, 2018 3:54:29 PM

We start every Autumn by throwing a fashion week happy hour in our Soho office. We do it to bring our community of influencers and brand marketers into our workspace so we can all share ideas and best practices. It's also a great excuse to dress up a little fancy and enjoy some wine and cheese with interesting people.

This year we had an especially good turnout, which was super convenient because we had way too much wine and cheese to take care of on our own. Check out the evidence of our revelry below, and make sure to come out to our Spring Happy Hour if you're in town.

Topics: Uncategorized

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Note from our CTO: Instagram API Changes

Posted by Burak Kanber on Apr 17, 2018 3:31:51 PM

Instagram API Changes:

On April 4th, Instagram removed access to much of their API. It is no longer possible to get some information for Instagram users who have not directly connected with your brand. This move is almost certainly in response to increasing pressure on Facebook to protect users' privacy and to reduce their own liability as data stewards. The new Instagram API, powered by the Facebook Graph API, is not a replacement and does not offer as much data access as the previous API. 

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Photo by ian dooley on Unsplash

Topics: Burak Kanber, influencer marketing strategy, Instagram, Instagram API, Social Media, Tidal Labs Tech Platform

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Influencer Community Event in New York

Posted by Helen Wang on Mar 12, 2018 4:07:54 PM

New York Fashion Week Happy Hour

At Tidal, we are focused on building an engaged community of content creators and brands in our network. To drive quality content, influencers need to be able to share positive brand experiences and create authentic connections to their audience.

By hosting community engagement events, we are able to bring all different parties into the same room, giving influencers those opportunities to meet one another as well as other brands. These introductions can often grow into long-lasting, positive relationships, reinforcing the strong and supportive community that already exists. With everyone in town for New York Fashion Week, we thought it would be the perfect occasion to host a happy hour in our SoHo office. Conversation (and wine) was flowing throughout the night and we really enjoyed connecting with everyone.

Topics: Bloggers, community, Content Marketing, Content Marketing Events, Event, Happy Hour, Influencer Marketing, nyfw

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Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

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