Why Content Marketing? [Infographic]

Posted by Tidal Labs on Mar 9, 2016 3:00:22 AM

The word on everyone’s lips: content.

Over 85 percent of brands are using it, but why? Because, quite plainly, it attracts. And more than that, it gives companies an opportunity to interact with their consumers. Content marketing can come in many forms -- blogs, white papers, webinars, videos, social posts, and more. The cool thing is though, it can also come from a company’s most enthusiastic fans!

Thanks to the advance of blogging, social media, and the web in general, consumer brands are now able to rival publishers with authentic user generated content. They can create and circulate custom material that attracts new customers and inspires current ones. Check out the infographic below to see why content marketing is the best thing to happen since sliced bread.

Why Content Marketing Infographic - 1 (1)

Topics: Authentic Content, Content Marketing, Content Marketing Insights, User Generated Content

Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

Subscribe to Email Updates

Recent Posts