Tidal Labs Chosen as Finalist for 2017 Digiday Content Marketing Awards

Posted by Adelle McElveen on Mar 30, 2017 4:58:13 PM

Tidal Labs, in partnership with Clarins, was nominated for "Best Content Marketing Tech Platform" for the 2017 Digiday Content Marketing Awards. This category recognizes the best technology platform that helps brands connect with their audiences through the use of mobile, video, data, analytics, social and/or visual storytelling online.

Topics: Clarins, Content Marketing Awards, Digiday, Press, Tidal Labs Tech Platform

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Adweek Byline: Is That Super Bowl Ad Still Worth It? If Not, What Is?

Posted by Matt Myers on Feb 6, 2017 4:45:27 PM

this article originally appeared in Adweek Social Pro Daily on February 4th 2017

Topics: Press

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Adexchanger: Kohler Sources Content From Influencers For Its Brand-As-Publisher Strategy

Posted by Jen Benson on Jun 8, 2016 2:20:12 PM

this article originally appeared in Ad Exchanger in June 2016
Kohler is looking to do more than just sell plumbing supplies and it’s using content to get there.
The goal is to help prospective customers, anyone from an individual homeowner to an interior designer, envision how a new piece of hardware will fit into the home of their dreams.

Topics: Press

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Tidal Marketplace Puts Creative Control in the Hands of Influencers

Posted by Jen Benson on Mar 8, 2016 1:32:05 PM

This article originally appeared in ADWEEK in March 2016

Rather than working from briefs created by brands and marketing agencies, Tidal lets creative influencers pitch their own projects and maintain creative control.

Topics: Press

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STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent

Posted by Jen Benson on Mar 8, 2016 1:22:50 PM

this article originally appeared in ADWEEK in March 2016

Topics: Press

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Crain's New York on Tidal: 'Creatives Cut Out the Middle Man'

Posted by Matt Myers on May 4, 2015 11:48:34 AM

Over the past few weeks, Matthew Flamm of Crain’s New York Business spent some time with the Tidal team, some of our amazing creators, and even our clients. As a result, he proclaimed: “Creatives come up with campaigns that are better than the pros.” And we couldn’t agree more.

Topics: featured, Press

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5 Questions on Influencer Marketing Trends with Matthew Myers

Posted by Jen Benson on Mar 8, 2015 2:28:56 PM

This article originally appeared in ADWEEK in March 2015

Topics: Press

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Tidal Marketplace: Producing Organic Content Creations

Posted by Jen Benson on Mar 8, 2015 2:26:30 PM

This article originally appeared in TECH.CO in March 2015

Topics: Press

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Content Marketing Institute: Is It Time to Hand Consumers the Keys to Your Content Creation?

Posted by Tidal Labs on May 7, 2014 2:14:01 PM

As more and more content is required to populate a growing number of channels, marketers must find new ways to source high-quality content efficiently. To keep up, brands are increasingly turning their social media platforms over to fans, letting them drive content creation in ways unheard of a few years ago. 

Take Warby Parker’s Home Try-On campaign. Customers try on new eyeglass frames at home and upload photos to Warby Facebook and Instagram pages for feedback. To date, Home Try-On users have posted some 25,000 images to the company’s Facebook timeline and more than 40,000 to Instagram.


But what about brands that need more than customer snapshots? Content-heavy brands — particularly those that lean heavily on blogging — can learn a lot from digital publishers. Faced with a growing challenge to develop more editorial despite shrinking staffs, publications such as Forbes have created dedicated digital channels for reader contributions — and in doing so expanded their reach at a fraction of the cost of hiring in-house writers. Forbes relies on hundreds of guest columnists for its online magazine site, spread across a variety of verticals and disciplines. Once selected and vetted, these columnists have broad leeway to publish on a wide range of topics (though they submit to editorial oversight to ensure quality and consistency across the platform).

Topics: Press

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Tidal Labs Listed as a Company That Will Dominate The Post-Banner Advertising World

Posted by Tidal API on Feb 20, 2014 4:58:06 AM

Tidal received an exceptionally nice shoutout in a
Business Insider article titled, “These Are The Companies That Will Dominate The Post-Banner Advertising World.” The article cites a post originally produced by LUMAscape investment banker Terence Kawaja.

Topics: Press

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