See What Some of Our Favorite Bloggers Are Up To for Halloween

Posted by Jen Benson on Oct 23, 2015 3:17:50 PM

Bloggers Take On Halloween

We’ve got Halloween on the brain this week, so we took a look to see what our community of bloggers were posting. We found yummy recipes from our food community, mouthwatering drink ideas from our over 21 community, cute decor ideas from our lifestyle community, fun makeup tutorials from our beauty community, and easy/chic last minute costume ideas from our style community.

Topics: Bloggers, Fashion Influencers, Influencer, Influencer Marketing, influencer marketing strategy

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Ad Week 2015: How the Fashion Industry is Using Storytelling to Stop Customers in their Tracks

Posted by Tidal Labs on Oct 6, 2015 5:10:53 PM

Fashion Marketers Talk Strategy at Ad Week 2015

Fashion is all about trendsetting. From the runways in Lincoln Center to the crosswalks on 14th Street, the goal is to stand out. But what happens when your marketing strategy is not as eye-catching as your clothes? A panel produced by MDC Partners at the Advertising Week conference in New York City had the answers.

Topics: Branded Content, Content Marketing, Content Marketing Events, Fashion, Fashion Influencers, Social Media

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Pro Tip: Use These 3 NYFW Marketing Strategies to Boost Audience Engagement

Posted by Jen Benson on Sep 17, 2015 2:07:17 PM

 

Topics: Branded Content, Content Marketing, Content Tips and Tricks, Fashion, Fashion Influencers, Influencer

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At #NYFW 2015, Fashion Brands Decisively Shift To User-Generated Content

Posted by Jen Benson on Sep 15, 2015 3:02:32 PM

NYFW Embraces User-Generated Content

We live in an era where social media and marketing are taking over. These areas have gained so much power and influence that they are changing how brands function.

Topics: Content Marketing, Content Marketing Insights, Experiential, Fashion, Fashion Influencers

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Influencer & Creator Management Trends & Strategies

Here we'll share the lessons we've learned and the insights we've gained from a decade of working in influencer & creator technology.

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