Matt Myers: Inauthenticity Has Given Influencer Marketing a Bad Name

Posted by Jen Benson on Sep 12, 2017 3:47:08 PM

This article originally appeared on Influencer Marketing Days on September 7th, 2017.

Topics: Content Marketing Insights

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Interview with Matthew Myers, Founder and CEO at Tidal Labs

Posted by Jen Benson on Jul 17, 2017 10:45:30 AM

On Marketing Technology

This article originally appeared on Martech Series on July 14th, 2017.

MTS: Tell us a little bit about your role at Tidal and how you got here. (What inspired you to start an influencer marketing company)

We look like an influencer marketing company, but in reality we see ourselves as a platform to help individuals get more opportunities and share their voices more widely. This may manifest as a way for brands to compensate influencers in exchange for posting. It could also take many other forms: an “un-agency” of trendspotting creatives, a collaborative community of parents, or a place where brands can identify and build relationships with their biggest fans.

This comes from our background, when we first started seven years ago, we were a creation platform helping media companies to bring in outside contributors. This was a world before Instagram with pent-up creativity from thousands of people just waiting to be unleashed. We worked with magazine titles, like Lucky Magazine, and book publishers, like Random House.

Topics: Content Marketing Insights

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One on One: Matthew Myers on Scaling Influence

Posted by Jen Benson on Mar 29, 2017 11:00:00 AM

Influencers are everywhere, especially the high-wattage stars of YouTube and Snapchat. Matthew Myers, co-founder and CEO of Tidal Labs, the influencer marketing platform, explains that "super celebs" don't necessarily fit the requirements of every brand. With a database of more than half a million influencers, Tidal Labs uses algorithms to match them automatically with brands (as many as five thousand for some brands). Another challenge is developing standards for tagging and describing influencers, and rewarding them.

Topics: Content Marketing Insights

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Blogger Interview

Posted by Jen Benson on Jun 8, 2016 5:43:54 PM

Influencer marketing is no longer an up-and-coming type of marketing. Bloggers are now part of the mix.

 

Topics: Content Marketing Insights, Create: Authentic Content

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Why Content Marketing? [Infographic]

Posted by Tidal Labs on Mar 9, 2016 3:00:22 AM

The word on everyone’s lips: content.

Over 85 percent of brands are using it, but why? Because, quite plainly, it attracts. And more than that, it gives companies an opportunity to interact with their consumers. Content marketing can come in many forms -- blogs, white papers, webinars, videos, social posts, and more. The cool thing is though, it can also come from a company’s most enthusiastic fans!

Topics: Authentic Content, Content Marketing, Content Marketing Insights, User Generated Content

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Brand Marketing on Snapchat

Posted by Jen Benson on Mar 2, 2016 3:00:21 AM

Whether you are already using Snapchat for your brand or are looking to get started, examining some recent Snapchat campaigns can help you up your social media marketing game.

 

Topics: Content Marketing Insights, Create: Authentic Content

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How to Activate on Instagram

Posted by Jen Benson on Feb 17, 2016 3:00:14 AM

As one of the most loved social media platforms today, Instagram does wonders for your brand marketing.

 

Topics: Branded Content, Content Marketing Insights, social media marketing, Visual Storytelling, Create: Authentic Content

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The Best Branded Video Content of 2015

Posted by Tidal Labs on Dec 28, 2015 5:08:40 PM

As 2015 comes to an end let’s take a look at the best branded video content that's gone viral.

 

Topics: Branded Content, Content Marketing, Content Marketing Insights, Viral Content, Create: Authentic Content

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A Recipe for Quality Content: How Wendy’s is Killin’ it in Social Media Marketing

Posted by Tidal Labs on Dec 8, 2015 5:36:25 PM

Do you remember Wendy’s having an online digital presence five years ago?

 

Topics: Content Marketing Insights, Content Strategy, Social Media

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How Finance and Practical Industries Get Surprisingly Huge Results From Content Marketing

Posted by Tidal Labs on Nov 19, 2015 6:30:36 PM

Influencer Marketing Works in Ways You Wouldn't Expect

Content marketing is (for lack of a better idiom) “all the rage now,” thanks to the increasing ineffectiveness of traditional advertising. Yet a few of the industries that would benefit most from this strategy have been reluctant to participate. They are the healthcare, insurance, tax, and even finance industries.

Topics: Content Marketing, Content Marketing Insights, Content Strategy, Influencer, Strategy

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