Influencer Community Event in New York

Posted by Helen Wang on Mar 12, 2018 4:07:54 PM

New York Fashion Week Happy Hour

At Tidal, we are focused on building an engaged community of content creators and brands in our network. To drive quality content, influencers need to be able to share positive brand experiences and create authentic connections to their audience. By hosting community engagement events, we are able to bring all different parties into the same room, giving influencers those opportunities to meet one another as well as other brands. These introductions can often grow into long-lasting, positive relationships, reinforcing the strong and supportive community that already exists. With everyone in town for New York Fashion Week, we thought it would be the perfect occasion to host a happy hour in our SoHo office. Conversation (and wine) was flowing throughout the night and we really enjoyed connecting with everyone.

Topics: Bloggers, community, Content Marketing, Content Marketing Events, Event, Happy Hour, Influencer Marketing, nyfw

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Why Content Marketing? [Infographic]

Posted by Tidal Labs on Mar 9, 2016 3:00:22 AM

The word on everyone’s lips: content.

Over 85 percent of brands are using it, but why? Because, quite plainly, it attracts. And more than that, it gives companies an opportunity to interact with their consumers. Content marketing can come in many forms -- blogs, white papers, webinars, videos, social posts, and more. The cool thing is though, it can also come from a company’s most enthusiastic fans!

Topics: Authentic Content, Content Marketing, Content Marketing Insights, User Generated Content

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How to Activate on Snapchat

Posted by Jen Benson on Jan 21, 2016 12:02:43 PM

While Snapchat is one of the newer social media platforms out there, it's quickly becoming a frontrunner as the most popular social media platform.

 

Topics: Branded Content, Content Marketing, Content Tips and Tricks, Engaging Content, Create: Authentic Content

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How to Market Your Brand on Social Media

Posted by Jen Benson on Jan 8, 2016 5:00:52 AM

Thinking about marketing your brand on social media?

 

Topics: brand marketing, Content Marketing, Content Tips and Tricks, social media marketing, Uncategorized, Create: Authentic Content

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The Best Branded Video Content of 2015

Posted by Tidal Labs on Dec 28, 2015 5:08:40 PM

As 2015 comes to an end let’s take a look at the best branded video content that's gone viral.

 

Topics: Branded Content, Content Marketing, Content Marketing Insights, Viral Content, Create: Authentic Content

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How Finance and Practical Industries Get Surprisingly Huge Results From Content Marketing

Posted by Tidal Labs on Nov 19, 2015 6:30:36 PM

Influencer Marketing Works in Ways You Wouldn't Expect

Content marketing is (for lack of a better idiom) “all the rage now,” thanks to the increasing ineffectiveness of traditional advertising. Yet a few of the industries that would benefit most from this strategy have been reluctant to participate. They are the healthcare, insurance, tax, and even finance industries.

Topics: Content Marketing, Content Marketing Insights, Content Strategy, Influencer, Strategy

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TODAY Show Launches Food Club with Tidal Labs

Posted by Tidal Labs on Nov 9, 2015 11:03:29 AM

TODAY Cooking Community Launches on Tidal Platform

We’ve got big news to share. The TODAY Show Food Club launches today with a week of cooking segments during TODAY, plus promotion on billboards in Times Square and in full-page ads in magazines like Bon Appetit and Real Simple.

Topics: Content Marketing, Success and Case Studies, Tidal, User Generated Content

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Why People Trust User-Generated Content Over Traditional Media

Posted by Jen Benson on Nov 6, 2015 2:57:06 PM

Why Does User-Generated Content Work?

In the past, consumer attention was easier to capture as people sat around a television or radio in awe and paid full attention to the programing. Advertisers pushed their ads in front of the consumer who happily engaged with their message: this is no longer the case. Things have gotten far more complicated. Consumers now have access to multiple information and entertainment channels as well as many social media outlets that they access from multiple devices.  

Topics: Content Marketing, Content Marketing Insights, Content Strategy, User Generated Content

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This Fan-Made Video Proves Tesla's Secret Weapon is its Passionate Community

Posted by Tidal Labs on Oct 14, 2015 3:16:43 PM

Tesla's Secret to Success: Organic Marketing

Tesla is best known as a forward-thinking company—the equivalent of a tech start-up disrupting the automotive industry, one wild innovation at a time.

Topics: Advertising, Content Marketing, Content Marketing Insights, Social Media

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Brand Marketing's Breakneck Pace—APC-NYC Panel Thoughts from Google, Tidal Labs, AKQA

Posted by Jen Benson on Oct 9, 2015 2:08:30 PM

APC-NYC Panel: Where Technology & Production Meet

One of the biggest concerns today for brands is staying relevant. Brands are striving to keep up with the pace of technology and creatives in marketing and advertising. Maintaining this pace, and seeing what’s coming next, is on everyone's mind. The end goal is capturing the attention of consumers and keeping them engaged with your products and services.

Topics: Content Marketing, Content Marketing Events, Social Media, Strategy

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