Tidal Labs Listed as a Company That Will Dominate The Post-Banner Advertising World

Posted by Tidal API on Feb 20, 2014 4:58:06 AM

Tidal received an exceptionally nice shoutout in a
Business Insider article titled, “These Are The Companies That Will Dominate The Post-Banner Advertising World.” The article cites a post originally produced by LUMAscape investment banker Terence Kawaja.

"Given how consumers ignore banner ads, these new consumer-friendly formats are proving to be the engine for how marketers can engage audiences, especially in social and mobile contexts," Kawaja explains to Business Insider on why native advertising will soon dominate the ad landscape.

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Topics: Press

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