Three experienced panelists shared diverse perspectives on the benefits of influencer marketing, from content generation to consumer engagement, to possible sales lift; as well as how brands should incorporate it into their strategy, and a few best practices. Jessy Grossman founded the influencer practice at Don Buchwald & Associates. Daniel Chung is both an influencer, and digital strategist who has consulted with brands such as Diane von Furstenberg and John Hardy. James Reid is the senior manager of brand partnerships at Collectively, Inc.
This article originally appeared on Influencer Marketing Days on September 7th, 2017.
Topics: Content Marketing InsightsRead More
Summer Friday Happy Hour
Community is at the core of any successful blog or social media strategy. After all, what really drives clicks, comments and shares? It's the viewer feeling connected to the content creator, and wanting to participate in and share that experience. Content creators aren't just in a community with their audience, however, they're also in a community with each other. We frequently see Tidal influencers commenting on each other's posts, tagging and linking to each other - and even suggesting each other for brand partnerships! So, with a trip to San Francisco on the calendar, we knew we wanted to connect with our own influencer community in the Bay Area. We partnered with Julia Lam, a former Facebook product manager and the founder of Tara & Co, on our influencer community event - a Summer Friday Happy Hour.
On Marketing Technology
This article originally appeared on Martech Series on July 14th, 2017.
MTS: Tell us a little bit about your role at Tidal and how you got here. (What inspired you to start an influencer marketing company)
We look like an influencer marketing company, but in reality we see ourselves as a platform to help individuals get more opportunities and share their voices more widely. This may manifest as a way for brands to compensate influencers in exchange for posting. It could also take many other forms: an “un-agency” of trendspotting creatives, a collaborative community of parents, or a place where brands can identify and build relationships with their biggest fans.
This comes from our background, when we first started seven years ago, we were a creation platform helping media companies to bring in outside contributors. This was a world before Instagram with pent-up creativity from thousands of people just waiting to be unleashed. We worked with magazine titles, like Lucky Magazine, and book publishers, like Random House.
Topics: Content Marketing InsightsRead More
Topics: influencer marketing strategyRead More
Join us for our first ever Influencer Marketing Meetup. This group is geared towards professionals and agencies in NYC looking to share knowledge and best practices for the burgeoning field of Influencer Marketing. Our main topic for the introductory meeting will be goal defining in influencer marketing, building out strategies that align with those goals, and tracking measurement for success. We ask attendees to come prepared with some topics and challenges we can discuss at this meeting, as well as suggested topics for future events we are planning for this Meetup group.
Join us for the first ever Influencer Marketing Meetup, geared towards professionals and agencies in NYC looking to share knowledge and best practices for the burgeoning field of Influencer Marketing. We ask attendees to come prepared with some topics and challenges we can discuss at this meeting, as well as suggested topics for future events we are planning for this Meetup group. One topic we’d like to cover is goal defining in influencer marketing and building out strategies that align with those goals, and then tracking measurement for success.
Tidal Labs, in partnership with Clarins, was nominated for "Best Content Marketing Tech Platform" for the 2017 Digiday Content Marketing Awards. This category recognizes the best technology platform that helps brands connect with their audiences through the use of mobile, video, data, analytics, social and/or visual storytelling online.
Tidal Labs Scales Influencer Marketing CaaS Platform Achieves Significant Company Growth During 2016
Year-Over-Year Growth Driven by Brand Client Wins, New CaaS Platform Developments and the Growth of its Influencer and Micro-Influencer Community
Topics: UncategorizedRead More